Online Cowboys

START- & SCALE-UP EXPERT

Hi, I’m Bas a Marketeer

I take a data-driven approach to ensure that both branding and performance campaigns create effective customer journeys, focused on achieving profitable return on investment (ROI) metrics.

View resume

My Resume

Senior Digital Marketeer

I'm Bas, a Senior Digital Marketer with over 15 years of hands-on experience in digital marketing, specializing in combining branding and performance to drive maximum business impact.

Currently, I focus on developing and translating marketing strategies into actionable roadmaps. A key part of my approach is leveraging data to deliver the right message to the right customer at the right time, ensuring the highest possible impact.

I use my management and operational expertise to align business goals with strategic directions, always keeping a budget-conscious and growth-hacking mindset at the core of my work.

Birthday

13 July

Address

Bierstraat 123, Rotterdam

E-mail

info@onlinecowboys.nl

Phone

I don't like cold calling sellers.

2005 - 2009

Bachelor; Management, Economics & Law

Hanze University

Grade: Cum Laude. Graduated with Honors

2009 - 2011

Master: Marketing Management & Marketing Research

University of Groningen

Grade; Cum Laude. Graduated with Honors

What I Do

Digital Marketing

With 15 years' experience, I build data-driven digital marketing strategies focused on acquisition, retention, and sustainable growth for startups.

Ecommerce

With 15 years in e-commerce, I create strategies that boost sales, optimize user experience, and drive customer loyalty, fueling growth for online brands.

Strategy & Execution

Specializing in strategy and execution, I deliver tailored growth plans and actionable insights, driving measurable results for startups and scale-ups.

Acquisition

I design targeted acquisition strategies using SEO, PPC, and social media marketing to attract quality leads and accelerate growth for startups and scale-ups.

Retention

I build retention strategies focused on loyalty, personalized content, and lifecycle marketing to maximize customer value and long-term growth.

Data driven

Through deep data insights, I craft optimized strategies that align with business goals, enhancing decision-making and driving measurable, impactful growth.